Privacy Policy

Interpretation & Definitions

Interpretation

Words with capitalised initial letters have meanings defined below. These definitions apply equally in singular and plural form throughout this Privacy Policy.

Definitions

Data We Collect

Personal Data

While using our Service, we may ask You to provide certain personally identifiable information. This may include, but is not limited to:

• Name
• Email address
• Phone number
• The message or enquiry You send through our contact form
• Details You enter if You book a demo through our scheduling provider (Calendly)
• Usage Data (see below)

Usage Data

Usage Data is collected automatically when You use the Service. It may include information such as Your device's IP address, browser type and version, the pages You visit, the time and date of Your visit, time spent on pages, unique device identifiers, and other diagnostic data.

When You access the Service through a mobile device, we may additionally collect the device type, unique mobile device ID, mobile operating system, mobile browser type, and similar diagnostic data.

Tracking Technologies & Cookies

We use Cookies and similar technologies (tags and scripts) to understand how our website is used. Analytics cookies are off by default. They are set only after You select Accept in the cookie banner.

Types of Cookies We Use

We do not currently use advertising or remarketing cookies. When You submit our contact form, the form provider (Zoho) may set technical cookies needed to process the submission.

Managing Your Choice

• Change Your mind at any time — click Cookie settings in the footer of any page to accept or decline again. Declining stops Google Analytics from collecting data on later visits.
• Browser controls — You can instruct Your browser to refuse all Cookies or to notify You when a cookie is sent. Refusing cookies does not stop You using this website.
• Google opt-out — You can also install Google's Analytics opt-out browser add-on.

Third-Party Services We Use

To run our website we rely on the following service providers. Each handles information under its own privacy policy as well as the commitments it has made to Us.

• Google Analytics and Google Tag Manager (Google) — website usage statistics, only after You accept analytics cookies.
• Google Fonts (Google) — the website loads its fonts from Google's servers, so Your IP address and browser details are sent to Google when a page loads.
• Zoho CRM — receives the details You submit through our contact form so we can respond to You. We use Zoho's India data centre.
• Calendly — if You choose to book a demo, You are taken to Calendly, which collects the details You enter and shares them with Us.
• Hosting provider — serves the website and keeps standard technical server logs.
• LinkedIn and X — we link to our profiles, and blog posts include share buttons. These services collect data only if You click through to them.

How We Use Your Data

The Company may use your Personal Data for the following purposes:

• To provide and maintain our Service — including monitoring Service usage.
• To respond to enquiries and demo requests — including the details You send through our contact form or Calendly.
• To manage Your Account — where You hold an account with our platform services.
• For contract performance — fulfilling agreements made with You through the Service.
• To contact You — via email or phone to reply to Your request, and for service updates and security alerts.
• To send you offers and news — about products, services, or events similar to those you have enquired about (opt-out available at any time).
• For analytics and improvement — to understand how the website is used and improve it, only if You have accepted analytics cookies.
• To comply with the law — and to protect Our rights, systems, and users.
• For business transfers — evaluating or conducting mergers, acquisitions, or asset sales.

Sharing Your Data

We may share Your personal information in the following circumstances:

• With Service Providers — the providers listed in Section 04, to operate the website, store enquiries, schedule demos, and analyse usage.
• For business transfers — in connection with a merger, acquisition, financing, or sale of Company assets.
• With Affiliates — parent company, subsidiaries, joint ventures, or companies under common control (all required to honour this Policy).
• With business partners — to offer You certain products, services, or promotions, where You have asked for them.
• With Your consent — for any other purpose explicitly agreed to by You.

We do not sell Your Personal Data.

Data Retention

The Company retains Your Personal Data only for as long as is necessary for the purposes described in this Policy — including to comply with legal obligations, resolve disputes, and enforce our agreements.

• Enquiries and demo requests — kept in our CRM for as long as needed to respond and for the duration of any business relationship, and afterwards only as long as the law requires.
• Google Analytics event data — retained for 2 months.
• Google Analytics user-level data (data linked to cookies and identifiers) — retained for 14 months, counted from Your last activity on the website.
• Server logs — kept for a limited period for security and reliability, then deleted.

Data Transfer

Your Personal Data may be processed at the Company's offices and in any other location where processing parties are located. In particular, Google Analytics and Google Fonts are operated by Google, which may process data outside India. Contact-form details are stored in Zoho's India data centre. This may involve transfer to — and storage on — computers outside Your state, province, country, or other governmental jurisdiction where data protection laws may differ.

Disclosure of Your Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your data becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data in response to valid requests from public authorities (e.g. a court or government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in good faith when such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

Data Security

The security of Your Personal Data is important to Us. We strive to use commercially acceptable means to protect your information. However, no method of internet transmission or electronic storage is 100% secure, and We cannot guarantee absolute security.

Your Rights & Grievance Redressal

Under India's Digital Personal Data Protection Act, 2023 (as it applies to Us), You have the right to:

• Know what Personal Data We process about You and why.
• Correct or complete Personal Data that is inaccurate or incomplete.
• Ask for erasure of Your Personal Data, unless We must keep it by law.
• Withdraw consent at any time. For analytics cookies, use Cookie settings in the footer. For anything else, email Us. Withdrawing consent does not affect processing done before You withdrew it.
• Nominate another person to exercise these rights on Your behalf in the event of Your death or incapacity.

If You are in the European Union or United Kingdom, You may also have rights under the GDPR, such as access, rectification, erasure, restriction, portability, and objection, and You may complain to Your local data protection authority.

How to Exercise Your Rights or Raise a Complaint

Children's Privacy

Our Service is not directed at anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13.

If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us immediately. If We become aware of such data having been collected without verified parental consent, We will take steps to remove it from Our servers.

Where consent is required as the legal basis for processing and Your country requires parental consent, We will seek that consent before collecting or using the information.

Third-Party Links

Our Service may contain links to external websites not operated by Us. Clicking a third-party link will direct You to that site. We strongly advise reviewing the Privacy Policy of every website You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify You of any changes by posting the updated policy on this page and updating the "Last updated" date at the top.

We will also notify You via email and/or a prominent notice on our Service prior to any change becoming effective. We advise You to review this policy periodically. Changes are effective immediately upon posting.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your Personal Data, please reach out to us: